As necessidades informacionais dos técnicos em transações imobiliárias frente à alternância do mercado imobibliário

Abstract

The research aims to analyze the information needs of technicians in real estate transactions across the alternation of the real estate market. To achieve this goal settled the following specific objectives: To identify the information needs of technicians in real estate transactions; check the channels and informational sources used by technicians in real estate transactions; and ascertain the information barriers. The research methodology consists of a quantitative and qualitative approach is characterized as a field research, document and literature; exploratory and descriptive, with the data collection instrument the questionnaire. Regarding the analysis procedures, we used the technique of content analysis of Bardin (2009). The outcomes of the research revealed that technicians in real estate transactions regard as essential information for their professional activities: real estate marketing, real estate operations and professional ethics. On the channels and informational sources used by technicians, the results showed that technicians make use simultaneously of phone contacts, personal contacts and exchange of online messages by WhatsApp application; downloaded on mobile phones, however, pointed out the problem of outdated information systems operated on, other difficulties were obstacles to the release of the bank credit financing; the expense in the documentation process; customer profile mismatch (purchasing power) with the property (value). These are considered informational barriers, such as banking bureaucracy, the financial incompatibility of the customer, speculation in the property market and the ineffectiveness of a financial housing policy. Thus, it was concluded that brokers have need for a better flow of information, for continued training courses and updated information systems. Therefore, it is suggested that all involved in this business for providing updated information in the information system, record their notes accurately and clearly. Anyway, it is necessary that both customers and brokers and builders create mechanisms that promote the good performance of communications in negotiating tract, and there is a housing finance policy, where banks seek financial rules for the housing to minimize these difficulties and promote the purchase of buildings.