Dress Code como elemento da construção da imagem do discente do curso secretariado executivo da UFPB

Abstract

The present article had as general objective to evaluate if the students of the Bilingual Executive Secretariat course at the Federal University of Paraíba (UFPB) perceive the Dress Code as an element of the professional image. Specifically, we sought to investigate how the Dress Code impacts the construction of the professional profile of students in the course; identify from the theoretical framework the importance of professional image for the secretariat and identify what relevance there is for the students of the secretariat course the dress code during graduation. The theoretical framework used to support this investigation was supported by authors such as: Kawasaki (2014), Werner (2013, 2014), Portela; Schumacher, (2009) among others. The study used a qualitative approach, deductive method, 2 descriptive type and applied nature. Thus, for data collection, a semi-structured interview with 10 questions was used and applied to a total of 12 students. The data revealed that the Dress code contributes to the formation of the image of the professional in this training area. They also revealed that other factors, in addition to Dress code, such as: posture, ethics, responsibility, among others, also contribute to the image of this professional. It was also possible to notice that the Dress Code impacts the construction of the students' professional profile during the training in that course.