Potencialidade de ganhos econômicos e sociais de uma empresa de distribuição de energia do Brasil em consequência da equidade de gênero

Abstract

The World Bank's May 2018 report “The cost of gender inequality” showed that, globally, gender inequality at work produces a loss of more than 23,000 dollars / year per person, since paying less to women generates less circulation of values, reducing consumption; consequently, less taxes are also paid. In addition to this vision in terms of economic benefits, gender equity at work is a necessary goal because it is a way for employees (at all levels of organizations) to be socially just and have ample access to opportunities, in counterpoint to the historically constructed inequality based on male domination. The reality of an energy distribution company in Brazil occupies 88% of the positions destined for males and only 12% for females, and this fact alone can already denote the reflection of historical domination, reflecting on the sexual division of labor, as a “place” in the market reserved for men and the home reserved for women, determining distinct spaces for work, leisure, behavior and colors for different sexes (BOURDIEU, 2007). The present study sought to analyze the potential for economic and social gains of an energy consumption company as a result of gender equity, using as a comparison element companies that are references in gender equity and good profitability. A qualitative research was carried out, consulting theoretical references and the reality of the research, as well as a questionnaire based on the reference companies Accenture and Scheneider, which is explanatory and descriptive because it explains and describes facts. development of a hypothesis. This topic was not easy to investigate, because for the company it was a matter of opening its files of inequalities (which could even incur the citation of being an organization that discriminates, when in fact, such discrimination is already a historical fact, impregnated at the core management), but it is possible to conclude that: (i) There is inequality of opportunities (ii) The company in 2020 will have a new corporate sustainability management aiming to enhance social and economic gains, the same aims at recognition in awards and engagement in gender equity can fit into the GPTW Woman (iii) Based on the study, companies that reference the EDEE (Electricity Distribution Company ) can adapt the dimensions studied, resulting in an increase in their revenue, since companies led by women had 11.40% increase in profits (BIGARELLI, 2018).