Marketing de informação em redes sociais: Facebook

Abstract

With the advancement of internet marketing comes assuming great dimensions in various areas of knowledge. In the information marketing assists with guidelines that make it easier to manage in units of information reaching excellence in the care and maintenance of service provision. Social networks and their potential, as marketing tools and propagating in the dissemination of information, can be well used in units of information. This work was intended to analyze social networks as tools in information units, such as disseminators of information and marketing tools. It was developed a exploratory and experimental research, and for this was created a profile on social network Facebook of college library named Facene/Famene Joacil de Brito. Was observed in the period of 30 days the behavior with respect to adherents of this profile, written comments, profile search by subject Affinity. It was established that the marketing on social networks is a good tool of dissemination, low cost, and can also be applied in units of information promoting institution and disseminating information through interaction of the people who accompanied this profile. It was found that the tool has great potentiality in the disclosure of information due to the interaction of people and to the extent that the social connections of the network can reach.