O princípio de todas as coisas: estudo da responsabilidade social empresarial no saneamento básico

Abstract

This research aims to analyze how the implementation of Corporate Social Responsibility policies and practices occurs in a Basic Sanitation organization. Demonstrating that CSR activities are related to administrative sectors: financial, human resources, marketing, production and strategic, raising the perception of employees and managers of the basic sanitation company, located in João Pessoa-PB, regarding the implementation of policies and environmental, social and governance practices. Talking about basic sanitation, more precisely about the supply and distribution of drinking water and sanitary sewage for the society of Paraíba, we will study and relate how the organization's activity directly impacts the public health of citizens, as well as how the implementation of policies and practices are relevant to key stakeholders. Bearing in mind that Corporate Social Responsibility encompasses actions that aim at benefits for the organizational, internal and external environments, formed by employees, suppliers, shareholders, customers, society and the environment. With that, the data was analyzed with approaches in the mixed format, quali-quantitative through the tools of interview and structured questionnaire. The interview was conducted in May 2022, with two managers from CAGEPA, addressing the issues of creation, duration, benefits and difficulties of Corporate Social Responsibility - CSR policies and practices. The questionnaire was also carried out in May 2022, with the participation of 30 employees from the administrative headquarters of Companhia de Água e Esgoto da Paraíba, it was prepared with the objective of analyzing how CAGEPA implements its environmental, social and governance policies and practices organizational in the perception of managers and employees of its headquarters in João Pessoa/PB. The information from the interview and questionnaire were obtained through forms, structured and organized in Google forms, with the presence of sociodemographic questions and about the theme of Corporate Social Responsibility. For this content analysis to be performed, it was necessary to use the Excel platform, for the preparation of table, graphs and charts. It was analyzed that the implementation of policies and practices in the Companhia de Água e Esgoto da Paraíba took place in the last 2 years.