Fatores motivacionais para adesão ao Programa de Sócio Torcedor do ABC Futebol Clube

Abstract

Football is considered a means of cultural expression present throughout the world and has a significant social and economic impact. The supporter partner program (PST) is an innovative loyalty model that has been successfully implemented in the main clubs in Europe, thus encouraging the implementation of actions by Brazilian clubs in this direction. The objective of the present study is to identify the motivational factors and the impeding factors for joining the ABC Futebol Clube supporter partner program. Methods: The study deals with a documentary analysis carried out on data collection provided by ABC Futebol Clube, in which the company Futebol Card. performed virtually. The sample consisted of responses from 470 individuals among members and non-members, mostly men (88.4%), with the prevailing age group <31 years (57.6%). The variables investigated were the knowledge of the PST and its advantages, which impeding factors for adhesion and consumer satisfaction with the plan. The sample selection technique was given in a non-probabilistic way and the data were arranged through descriptive analysis and frequency distribution Results: The vast majority was not a member (70.9%), totaling 333 individuals, and 29.1% claimed to be associated with the club, which corresponds to 137 fans. Of the 333 non members interviewed, 212 claimed not to know the club's PST. And, 204 do not know the advantages that the program offers. Regarding the greatest impasse for joining, 40% of non members said they did not join for financial reasons and almost 29.4% did not join due to the few advantages that the program offers.