Sobrevivência e Lucratividade na Pandemia da Covid19: Estratégia de Gestão de Empresas de Confecções Femininas de Guarabira-Pb

Abstract

Abstract:With the Covid-19 pandemic comes a lot of uncertainty, questions, and wondering how the market would be with all those restrictions. The world lived something new and nobody knew knew how to deal with it. In this sense, the purpose of this work is to find out how the entrepreneurs of entrepreneurs of the women's clothing industry in the city of Guarabira, PB, managed to survive and profit in the crisis, as well as to know the assertive strategies. Thus, adding to the story and reporting what actually happened during this period in the companies. As this is a new new subject for history and academic life, this work sought to base itself in the area of management management accounting, which is of utmost importance to manage a company, sought information on management information about management strategies and the pandemic of covid-19, as well as the management process of apparel companies. For this, it was necessary to the search for data with female clothing manufacturers in the center of the city of Guarabira, PB, who lived through that process, which added to the construction of this work, through empirical research. The results indicate that, even though it was a moment of crisis and crisis and of many fears, they managed to have good results in the face of so many restrictions and, taking social networks, especially Instagram, as an extremely important tool in their business. importance in their business.