Programa de Relações Públicas para a empresa Mingareli Comunicação.

Abstract

This Course Conclusion Paper is a Public Relations Program designed for the company Mingareli Comunicação, in order to analyze the diversity of niches that the market for the provision of communication services can reach, through its various activities. For the realization of this program, we use strategic communication tool, in order that the organization effectively develops the relationship with its audiences. During the construction process of the work, public opinion polls, informal conversations and a briefing study were carried out, in which it was possible to identify which difficulties the organization faces, its relationship with the public and the organizational image perceived by customers. With this information, and after an analysis of the results, we were able to carry out the diagnosis of the organization, which, related and grounded to the theories of the area of social communication and public relations, allowed us to create, propose and apply effective and efficient actions that provide positive results for the organization, through a Public Relations Program. The development of the entire theoretical foundation and the program aimed to solve the problems identified in the area of communication, financial management, brand positioning and relationship with the public. The elaboration of each phase was fundamental for the construction, professional and personal, of each member of the team, making it possible to apply what was learned throughout the course; it revealed the difficulties proposed by the job market and opened visions for the satisfaction of being able to do what one loves with dedication.