Plano de marketing para o arquivo central do Instituto Federal de Educação, Ciência e Tecnologia da Paraíba – IFPB: o que queremos ser e o que teremos que fazer

Abstract

Emphasizes the marketing plan as a management tool that enables the institutional archives make decisions regarding the objectives, targets, reporting and communication actions necessary for the satisfaction of its users. Build the theoretical foundation with information on file and document. Elects the importance of marketing for information management unit, especially the files. Emphasizes the relevance of the marketing mix and marketing plan. It brings a situational analysis of the Central File Federal Institute of Education, Science and Technology of Paraíba, Campus / João Pessoa. Detects problems faced in this information unit and from them draw up a marketing plan in order to guide the strategies and actions to improve the efficiency, efficacy and effectiveness of the services offered by this body. It points out that in this sense the developed plan addresses three key issues: care, spatial structure, deployment of document scanning versus creation of Electronic Management program documents-GED. It is an exploratory research, bibliographic nature of quantitative and qualitative nature. It is characterized as a study. Use the questionnaire as a data collection instrument. It concludes that the files for the degree of excellence in management, need to adhere to the new market tools, especially adhere to marketing as a resource to improve its services, and its user-organization relationship.