Reflexos da pandemia da COVID-19 em empresas nacionais de higiene pessoal, perfumaria e cosméticos: uma análise por meio dos indicadores econômico-financeiro

Abstract

In 2019, a new virus named Covid-19 was identified in China, responsible for an acute respiratory infectious disease. Having a high level of contagion, it quickly spread to the rest of the world, generating a crisis not only in health but also affecting the global economy. This research aims to identify possible impacts caused by this pandemic on personal hygiene, perfumery, and cosmetics companies in Brazil. To achieve the purpose of this work, metrics of economic and financial indicators of liquidity, indebtedness, profitability, and analysis of reports from the financial statements of national companies from 2018 to 2021 were used. The study verified that in terms of financial indices of liquidity and debt, there were no significant changes, however, the profitability group responsible for economic information had negative results due to the crisis. As for the technical advice, less than half of the companies considered a relevant direct impact on their numbers. Such results reveal that despite the moment of economic instability in international markets, the Brazilian hygiene and cosmetics industry was able to maintain its continuous and regular results.