Precificação no serviço de treinamento personalizado : o que o jovem empreendedor deveria saber?

Abstract

This work dealt with the pricing of personal trainer services and the factors that can influence it. The objective of the study was to develop a didactic guide for recent graduates of the Bachelor of Physical Education to become more confident in understanding the personalized training business regarding the generation of value for its service and pricing of what it intends to offer. The study is characterized as a review with a propositional synthesis, carried out from October 6th to November 25th, 2022, with a descriptive-exploratory bibliographic study in the first stage and a propositional synthesis of an e-book in the second stage. Filters were used for the period from 2016 to 2022, for searches in any language and ordering by relevance. 38 articles were selected to formulate the basic content of the material, presented from six guiding questions on pricing with a “questions and answers” structure to outline each section: How can the personal trainer act? Where can the personal trainer work? What do the Physical Education Councils say to the personal trainer? What are the main factors that can influence the price of the personal trainer service? How to calculate the price of the personal trainer service? What is the relationship and application of this knowledge in the professional life of the personal trainer? 14 fundamental factors were determined when pricing: professional objectives, costs, results obtained, class duration, opportunities, marketing, continuing education, schedule, value, consumer, competition, displacement, promotions and niche.