Características dos microempreendedores individuais: um estudo na cidade de Nova Floresta – PB

Abstract

Nowadays, it is increasingly common to find research and studies that seek to identify the profile of entrepreneurs, characteristics and how they can contribute to the economy in which they are inserted. This research aims to know the profile and characteristics of micro-entrepreneurs in the city of Nova Floresta-PB, a city located in Curimataú Paraibano. The work was developed through a semi-structured interview script applied with eight entrepreneurs from the city. The research followed a qualitative perspective. The research results were in line with what had already been exposed in the literature, the categories analyzed were Time and History, Motivation, Influence, Adversities, Experiences, Benefits, Expectations and Microcredit. After analyzing the interviews, the following characteristics were found: taking risks, independence and autonomy, innovation, determination, initiative, opportunity and commitment.