Aplicação do design thinking no desenvolvimento de inovação

Abstract

Innovation is increasingly being treated as essential for the maintenance of companies, whether optimizing the products or services already offered, called incremental innovation, or seeking the development of products and services capable of replacing those existing in the current market, which is called innovation. radical. Radical innovations tend to require greater investment, whether financial or time, and currently, they can rely on approaches such as design thinking and the double diamond, which are based on pillars such as collaboration, empathy and experimentation to solve more complex problems with a customer-oriented perspective. In this way, the present work seeks to present and evaluate the application of design thinking in a company in the energy sector as an approach for the development of innovation in the daily business. Among the results analyzed, we highlight an improvement or better direction in the choice of work squads, in addition to greater engagement and promotion of innovation by the top leadership to encourage efforts aimed at innovation and motivate employees who already have an innovative profile.