O uso de nudge no consumo de energia elétrica: um levantamento inicial da literatura

Abstract

The consumption of electricity has been responsible for a large part of CO2 emissions. Most of this consumption takes place in residences and commercial and institutional buildings. One of the ways to promote less impact and greater savings has been identified with the use of nudges, which refer to small interventions that influence decision-making and consequently people's behavior. This article presents an initial survey of the literature that brings research on the use of nudges to reduce electricity consumption. This initial survey resulted in 80 publications between the years 2013 to 2022 from 20 countries.