Gestão do conhecimeno em empresas juniores : um estudo de caso na Renovale Consultoria

Abstract

Knowledge stands out as a fundamental element in organizations, representing an important resource for their survival in a complex, ever-changing, and highly competitive environment. In this scenario, knowledge management presents itself as a tool capable of enabling better conditions for the generation, dissemination, and sharing of knowledge within the organizational context. Within Junior Enterprises, which are formed by students with the purpose of developing their knowledge and competences, combining theory and practice, knowledge management is a management strategy that can foster the diffusion of knowledge, contribute to innovation, and improve performance. In this context, the present article aims to identify the guidelines, strategies, and actions focused on knowledge management adopted by Renovale Consultoria. The research followed a qualitative approach and used semi-structured interviews as a data collection instrument, conducted with the members of the company. The data were analyzed using content analysis technique, establishing research categories. The results demonstrate that Renovale Consultoria does not have an internal policy oriented towards knowledge management. However, it was observed that some knowledge management practices are developed by its members, relying on individual initiative, such as research, communication through digital platforms, and information repositories. Regarding these actions, some critical success factors related to leadership, process management, and organizational culture were identified. The results highlighted the need for building an organizational culture that values knowledge in Renovale Consultoria.