Elas em ação : um canal para mulheres empreendedoras.

Abstract

This paper discusses the report of the construction of a channel on the social network Instagram entitled “Elas em Ação” (@elasemacaojp). Starting from its objective of providing voice, place and visibility to woman who dedicate part of their lives to entrepreneurship and sports, in the surround of the city of João Pessoa, in the state of Paraíba, it is exposed theoretical foundations and concepts and story hierarchies reinforce the accounts shared by the participants. In the interviews with three guests it was possible to get to know their main achievements and difficulties, publicize their business and follow their routine. Thus, this report describe each step of the project, from the development of ideas to production and post, including disseminations strategies, from an empirical point of view and the construction of the experience and learning. The result of the channel construction showed that the union of the three angles (woman, sport and entrepreneurship) was efficient in attracting and mobilizing Instagram users, encouraging and influencing them about female entrepreneurship in the sporting environment. The project´s profile can be accessed at www.instagram.com/elasemacaojp or by searching for “elasemacaojp” in the search bar of the plataform.