A representação dos anúncios de educação no jornal Gazeta da Parahyba (1888-1890)

Abstract

The present work has the general objective of investigating and analyzing advertisements related to education in the nineteenth century, present in the newspaper Gazeta da Parahyba, a periodical that circulated between the years 1888 and 1890. Taking as reference the studies of Chartier (2014; 1999), the research was also based on the primary sources available on the website of the National Library's Hemeroteca Digital. The 19th century was established as the temporal demarcator of the work, observing the classification and categorization of the theme, specifically with the selection and study of advertisements related to education. The corpus is formed by advertisements about education, collected from the newspaper Gazeta da Parahyba. Aiming at the historical-discursive analysis of the advertisement, the research also aims to describe the course of the genre in newspapers of the 19th century, identifying, in the highlighted period, the aspects of change and discursive strategies in each period. The study is methodologically based on the assumptions of Cultural History. Some questions were motivating for the development of the research, among them: How were advertisements related to education configured in Paraíba in the 19th century? What does the Historiography of Paraíba say about advertisements in the 19th century? Responding to these questions from primary sources, present in the newspaper Gazeta da Parahyba, we intend to contribute to the history of education in Paraíba. We will also seek, in a way, to associate the types of advertisements that were published, which types of advertisements were most published, which were most publicized, the space allocated to them, the writing format, in an attempt to understand how that particular advertisement was prepared and by whom it was, given that the advertisements were immersed in a disciplinary society moved by social rules that determine the behavior of the subjects. The construction of this work seeks to understand, therefore, how advertisements related to education build meaning, circulate social discourses.