Competitividade, estratégias ambientais e sustentabilidade municipal: um estudo exploratório em empresas produtoras de soja em municípios do cerrado do estado do Piauí

Abstract

Organizational changes happen due to a wide variety of pressures existing in the surroundings of these organizations, whether in the economic, social, political, environmental fields, among others. In this complex scenario, as in the 21st century, environmental pressure has grown a lot, both in the national and international scenario, where the positioning of organizations in front of these pressures is presented in a peculiar way in each company. Factors such as environmental strategies, competitiveness and sustainability have been taken into account in this scenario as well, as each business segment has been expanding its vision in this development tripod that is in the market structure today, even in response to this environmental pressure. Thus, this thesis aims to analyze how the adoption of environmental strategies contributes to the competitiveness of soy-producing farms (agribusiness) in the cerrado region in the state of Piaui, as well as for the sustainability of the municipalities in the territory of the Alto do Parnaiba board, where they are installed. The exploratory and descriptive research was carried out in the producing farms of this territory, in the cerrado region of Piaui and the primary data were obtained through interviews carried out with the managers or coordinators of these farms. The environmental strategies were analyzed through the model of Abreu (2001), in which he presented a poor position; competitiveness was evaluated by the model of Farina (2001) and presented as Strong; with regard to Sustainability, it was characterized as an alert, using secondary data and according to the model of Martins and Cândido (2008). The verification of coordination in the raw material supplier link and producer farms was configured as positive, impacting on individual strategies, which being classified as strong, ends up influencing their competitiveness. In the analysis of Sustainability, it was found to be an alert situation, which could compromise competitiveness, since what happens around it ends up impacting this factor. The results of the research involving the relationship of environmental strategies with competitiveness and sustainability occur indirectly and out of step, where if there was a balance between such factors, one could contribute to the other more effectively.