Comunicação comunitária nas redes sociais digitais : análise do perfil da Associação das Prostitutas da Paraíba no Instagram.

Abstract

The present work aims to analyze how APROS-PB communication in digital media can contribute to the deconstruction of stereotypes associated with sex workers. The theoretical contribution articulates the social context of prostitution in Brazil, the role of community communication in social networks and the role of Public Relations in social movements. The methodology adopted was qualitative, using exploratory and descriptive research and the content analysis technique. The technical procedures include bibliographical research and data collection on the APROS-PB online profile. The results indicate that the Instagram profile presents content that seeks to destigmatize prostitutes from the image of victims. The study observes the role of Public Relations in relation to social movements, highlighting it not as a mediator, but as a facilitator of the representation of organizations.