A presença do marketing na formação da pessoa bibliotecária: análise dos componentes curriculares

Abstract

Marketing is discussed as one of the main tools in the information skills of the librarian professional, since, in the context of social transformations in which libraries are submerged, an element of transformation of the information units themselves can be highlighted in marketing strategies.The aim of this research is to identify, in library science courses in the northeast region of Brazil, which educational institutions offer the subject of marketing as a curricular component, in addition to characterizing this component. This is a bibliographic study, based on the chosen theme, dealing with marketing, products, library services and the training of the librarian professional. This research is also characterized as documentary, as it collects data in the PPCs of the courses, more precisely, in the syllabi of the curricular components: Marketing in Information units, from the websites of educational institutions. It is qualitative in nature, as it carries out a comparative study of the syllabi of the components already mentioned.The results show that the majority of the courses studied provide a curricular component focused on marketing, with these being UFAL, UFBA, UFCA, UFC, UFMA, UFPB, UFRN. It is also identified as a predominance of supply of the aforementioned component, on an optional basis. It is concluded that institutions need to make efforts to publicize their courses and curricular components, restructuring and updating their PPC’s with assertive and attractive information to their audience (students).