Marketing digital: estratégias de uso em bibliotecas escolares

Abstract

This is a qualitative research that aimed to indicate digital marketing practices to encourage the use of the school library, aiming to identify strategies to increase the visibility of this Information Unit within schools, as well as demonstrating how this marketing category can be applied to them. To achieve this objective, narrative review was chosen as the main research method. Finally, it was observed that the school library has recognition and relevance in the educational environment for student learning with the help of Information and Communication Technologies (ICTs), which facilitate access to information. Furthermore, it was possible to realize, through the use of digital marketing, that the librarian professional is able to collect data and indicators to monitor, for example, social networks in order to contribute to the planning and decision-making of school UIs and, in this way, they are able to offer diversified services to meet the information needs in school libraries.