Análise socioeconômica do perfil dos tutores de cães na cidade de João Pessoa - Paraíba

Abstract

It has become increasingly common to see owners considering their dogs as family members, and so more and more market niches have been created to cover the “pampering”offered to pets, in addition to a considerable part of the owners’ budget being focused specifically on this, with sectors increasingly specialized in various services, from bathing and grooming to accessories. Thus, this research aims to analyze the socioeconomic profile of dog owners in the city of João Pessoa - Paraíba, seeking to understand how they manage their expenses to offer everything from basic services to other services for their pets. The standard profile obtained was: women between 24 and 35 years old, with an income between 1 and 3 minimum wages, living in the south zone of the city, with at least one dog and who invest at least a considerable part of their budget in their pets, in addition to considering them members of the family and showing interest in daycare services.