Ártemis e Apolo: uma imersão projetual no mercado de joias

Abstract

This article delves into an immersive experience in the jewelry market through the production of a ring inspired by the mythological figures Artemis and Apollo. It refers to the representation of reason and emotion, associated with a relationship of reciprocal support that seeks to raise questions about the gender dichotomy. Furthermore, it aims to present how the guidance of a jewelry designer influenced the design process. Production took place in three phases, informative, referring to research and analysis, followed by the generation of ideas and concluded with the third and final phase, the manufacturing process. Therefore, it was possible to observe that, despite the jewelry market being on the rise in Brazil, there is a lot of scope for development and little government support, which is reflected in the university environment, raising questions regarding issues that encompass not only the jewelry industry , but also the job market.