Design de personagem utilizando concept-art como ferramenta criativa

Abstract

Concept art plays a crucial role in character design, providing the foundation for creating universes and characters across various forms of media such as video games, films, comics, and others. This type of visually narrated art is essential for crafting immersive worlds and captivating characters. The goal of this project includes creating a character targeted towards the female audience, exploring concepts of character design, visual psychology, and concept art, as well as developing illustrations that capture the essence of the character. Using an adaptive method that blends the free creative concepts of Concept Art with the technical steps of Design Thinking, in order to achieve the best result. As a result, the work managed to deliver what it set out to do.