Chamada Cantos & Contos.

Abstract

This work is the production report for the Pomo Cantos & Contos. This final work produced a TV programme announcement spot, a promo, for the program Cantos & Contos on TV Correio, a Record TV affiliate in Paraíba. The theoretical basis includes concepts such as inter-genre intertextuality, highlighting the possibility of combining promos with other genres in order to achieve greater exposure; the very concept of program promos, why they are necessary and how the process of developing them is carried out; the genre of music videos, as a possible genre to add to the promo in question and the notion of transmedia, seeking to establish a proposal for transmedia dissemination, using television and digital social networks. The work also presents the history of the program benefiting from this promo, Cantos & Contos, and how the content of the program is present in the narrative used in the promo, in order to bring the promotion closer to the product being promoted. The methodology used respects the stages of an audiovisual production: pre-production, production and post-production. This work resulted in the production of the promo, with versions of 1:30“ (one minute and thirty seconds), 30” (thirty seconds) and an extended version of 3:01” (three minutes and one second).