Vozes impressas : o tratamento dos BRICS nos editoriais dos jornais Folha de S. Paulo, O Estado de S. Paulo e O Globo entre 2009 e 2019

Abstract

This dissertation looks at the ways in which media companies in Brazil evaluate the existence of the BRICS, a coalition currently made up of ten developing countries - Brazil, Russia, India, China and South Africa being the five that make up the acronym - as a geopolitical alliance, with the aim of identifying the prevailing feeling (positive, negative or neutral) in their editorial lines. To achieve this goal, editorials from three of the largest newspapers in circulation in Brazil: Folha de S. Paulo, O Estado de S. Paulo and O Globo, from 2009 to 2019, were analysed using the textual analysis software Iramuteq, based on the theoretical assumptions of Bakhtin's Discourse Analysis and the methodological assumptions of Content Analysis developed by Laurence Bardin. The research revealed that the initial hypothesis, suggesting an essentially negative approach by the media towards the BRICS, was partially validated. While one of the newspapers adopts a critical stance, the other two present more balanced views, demonstrating a plurality of opinions and editorial approaches.