INTEGRAÇÃO URBANA: Estudo para implantar propostas de mobilidade ativa na Av. Beira Rio, em João Pessoa - PB.

Abstract

This study aims to diagnose the quality of paths and develop design guidelines prioritizing pedestrians on a stretch of Ministro José Américo de Almeida Avenue, popularly known as Beira Rio Avenue. The road, being one of the main road axes of the city of João Pessoa - Paraíba, presents an urban context with challenges to be confronted, seeking to stimulate the potential identified in the analysis, through walkability and active mobility, consequently, stimulating the avenue to be a space intended for pedestrians, and mainly, for residents of the communities from the area . To achieve the objectives, the analysis was elaborated using the method developed by Coelho (2013) to investigate the physical attributes of the area and its behavior through the fabric, layout and urban fabric. Along with it, Cullen's (1971) visual analysis was carried out seeking to characterize the urban landscape, as well as the environmental behavior mapping prepared by Gehl (2018) to identify the activities performed by users on the avenue, and the implementation of the Walkability Index - Instituto de Políticas de Transporte e Desenvolvimento (2018) - seeking to measure the quality of walkability in the area. Finally, all the data was gathered to prepare the urban proposals in a section of the road, taking into account the number of communities, the characteristics of the paths to be improved, the flow of pedestrians and the identified potentialities.