Mercado imobiliário e arquitetura: A tipologia dos flats na faixa litorânea de João Pessoa

Abstract

This work is dedicated to investigating some examples of apartment buildings in the city of João Pessoa, built between the years 2013 and 2023. The analysis begins from the theoretical basis that addresses the functioning of the apartment market and its connection with digital platforms for short-term rentals, which will serve as a parameter for mapping and selecting the study area. Next, the study addresses the scenario of the coastal strip of João Pessoa, which encompasses 5 main neighborhoods: Cabo Branco, Tambaú, Manaíra, Bessa, and Jardim Oceania. For the development of the analysis, apartment buildings with high construction standards, for residential or mixed use, were considered, and those that offer common spaces and collective equipment in their composition. Upon selection of the projects, data collection on these developments was carried out through documentary research, including technical information such as unit areas, floor plans, offered collective equipment, common leisure spaces, the office responsible for the project, and the year of launch. Subsequently, market appreciation criteria addressed in the theoretical framework of this work were analyzed, which were structured around the following factors: geographic positioning, program and sizing, network of commerce and services, infrastructure, landscaping potential, and relevant legislation. From this, this work presents results that demonstrate the existence of patterns of design solutions, which are directly related to existing real estate speculation, restrictions of urban planning codes, and the dynamics of the Airbnb shortterm rental market.