Entre comércio e artesanato : uma análise antropológica do mercado de artesanato paraibano

Abstract

Handicraft in Paraíba holds significant socioeconomic and cultural importance, which is visible through sales fairs and the artistic and cultural expressions of handmade items. The commercialization of handicrafts is inherent to artisanal production. However, some artisans have had to adjust their methods of marketing and production to meet market demands. In this context, the present study conducted interviews from an anthropological perspective with artisans producing handicrafts in Paraíba, specifically within the context of mass commercialization at the Paraíba Handicraft Market. The results indicate that market demands have impacted both artisanal production and the commercialization of handicrafts, leading to changes in daily life and social relations. Artisanal productions, once closely tied to the creativity of the artisans, have been limited to meet market needs. Additionally, sales methods had to adapt to rapid consumer demand. Furthermore, there is a noticeable absence of public policies aimed at preserving craftsmanship and its production, with an emphasis mainly on commercialization policies.