Explorando o Potencial Criativo: O Uso de Inteligência Artificial na Fase Criativa de Projetos de Arquitetura

Abstract

Artificial Intelligence (AI) has been transforming several sectors, including architecture, by simulating human behavior and processing large volumes of data, impacting the design and execution of projects. This work aims to explore how image-generating AI tools, specifically Midjourney, can be inserted into the creative phase of architectural projects. To this end, a theoretical review was carried out on the creative phase in architecture and the possible potential of AI, the ethical and functional aspects of these technologies were critically analyzed, and the tool was also tested in practice to evaluate the suitability of the generated images for architectural projects. The research followed a qualitative approach, divided into three phases: theoretical review on creativity and AI, practical application of AI tools in academic projects, and analysis of the results, focusing on the issue of materiality. The experiments carried out showed that AI has the potential to explore different combinations of materials and generate a repertoire of visual references, especially in the visualization of textures and finishes. However, limitations were observed regarding the accuracy in the interpretation of certain details, such as lighting and scale of specific spaces. Simplifying prompts (text commands inserted into the AI) proved effective in generating images, generating results that were as good as more complex ones, showing that less elaborate commands can provide visually satisfactory results, in addition to facilitating use for audiences not familiar with command lines. Thus, it was found that AI tools are potentially useful in the creative phase of architectural projects, but still face challenges related to the accuracy of generation and the variation of proposed results. The work suggests that AI be used as a tool to speed up the architect's work. It also suggests that future research could, in addition to continuing to explore the use of AI in the initial phase of the project, explore its use in other phases of the design process, from modeling to post-processing of renders.