Artesanato e o design de produto : limitações e potencialidades no desenvolvimento de uma coleção em renda de bilro

Abstract

Traditional crafts need to develop their sustainable value through innovations and the development of creative products with local cultural identity, as well as constantly improving the product development process through innovation and design. This work aims to contribute to the process of developing artisanal bobbin lace products in order to assist artisans, meet consumer needs and preserve local cultural characteristics and traditional artisanal techniques. Initially, a Systematic Literature Review (RSL) was carried out in order to analyze how design and crafts are approached in scientific literature in an integrated way. The RSL results point to the mutual benefits in integrating design with crafts, creating identity and cultural value for artisanal products, adding value to the product and promoting local development. Next, multiple case studies were carried out with four communities of bobbin lacemakers, using an adaptation of the Sustainable Value Exchange Matrix (SVEM), with the aim of analyzing how the perspective of business models for sustainability can contribute to craft enterprises. The results show that some aspects of sustainability are already practiced by these enterprises, however, there are some points that still require greater investment, such as the development of new products, marketing, organizational culture and corporate governance, so that can achieve sustainability and its benefits. Finally, action research was carried out at Associação Rendeiras da Vila - RN, with the objective of understanding the specificities of the product development process for a lingerie collection, using bobbin lace, to identify the potentialities and limitations of this process. As potentialities of the Association, the creative capacity and development of different lace design standards and the quality of the lace stand out and, as limitations, the difficulty in receiving and specifying demand, project management, preparation budget and the long income production time. Design and universities can work together with artisanal communities, helping artisans produce their own innovations and, thus, safeguard artisanal knowledge.