Gestão de aprovação de projetos em incorporações imobiliárias: da aquisição do terreno à obtenção do habite se em João Pessoa -PB

Abstract

This study aims to detail the entire legal process required for a construction company to obtain the necessary licenses, authorizations, and documentation—from land acquisition to the issuance of the occupancy permit (“Habite-se”) —within the municipality of João Pessoa, Paraíba, Brazil. It covers key stages such as the analysis of municipal, state, and federal legislation, estimation of associated costs, the application of the OKR (Objectives and Key Results) methodology to structure goals and outcomes throughout the process, and the development of a physical-financial schedule that reflects the flow of actions and required investments for a hypothetical project similar to those typically undertaken by new market entrants.Furthermore, the study seeks to provide a practical guide for construction management professionals by outlining the main challenges and best practices for meeting legal and regulatory requirements efficiently. João Pessoa’s context is used as a case study for applying strategic management and planning concepts, ensuring project feasibility within predetermined timelines and budgets.