Mulheres negras cearenses : narrativas de vida de influenciadoras digitais antirracistas

Abstract

This research investigated the life history of Black women from Ceará who are active as digital influencers. The general objective is to analyze the narratives of Black digital influencers from Ceará and their contribution to collective memory and the anti-racist struggle. The specific objectives are: to identify Black digital influencers from Ceará who produce anti-racist content; to characterize Black digital influencers from Ceará; to understand the anti-racist content produced by Black digital influencers from Ceará; and to present the narratives of Black digital influencers from Ceará using the Life History method. The adopted method is based on life history, with a qualitative approach, supported by personal life stories, experiences accumulated in daily life that directly influence the subjectivity of the narrator. The data collection instrument was the semi-structured interview. The analysis of the interviews uses the perspective of *escrevivência*, a concept that addresses stories narrated through chronicles, reflecting on how academia has traditionally devalued the scientific and literary productions of Black populations. It can be stated that the content produced by the influencers has a formative, educational, political, and anti-racist nature. The research reveals that racism permeates these women's lives from childhood, affecting various aspects of their existence and highlighting data colonialism, algorithmic racism, and hate speech on social media. Despite these adversities, they stand out as agents of social transformation, using their digital platforms to express their identities and promote education and political resistance. The main contribution of the research is to provide a reflection on the experiences and trajectories of these women, offering a space for their voices and ancestral memories.