Profissionais de psicologia empreendedores digitais?: um olhar da psicologia social do trabalho sobre a polimorfia laboral

Abstract

Situated within the field of Social Psychology of Work (SPT), this study aimed to analyze the relationship established between psychology professionals and digital entrepreneurship as a work activity. To achieve this research objective, three independent studies were conducted. The study 1, titled "Autonomy or Work Precarization? A Critical Analysis of Digital Entrepreneurship", is a theoretical essay that critically examines the increasing demand for entrepreneurship as a neoliberal device and unveils the nuances involved in the development of the subcategory of digital entrepreneurship. The study 2, titled "Systematic Review, Scientometric Analysis, and Qualitative Meta-Synthesis on the Work of Psychology Professionals in Digital Entrepreneurship", aimed to characterize how this topic has been addressed in the scientific literature. To this end, a systematic literature review was conducted across seven journal databases. Ten articles were selected and subjected to scientometric analysis and qualitative metasynthesis with the aid of lexicographic textual analysis software. The data revealed that current scientific publications focus on online psychotherapy services, highlighting that, when embedded in a platformized context, this practice may lead to work precarization. The study 3, titled "Digital Entrepreneurship in Psychology? An Analysis of Professional Profiles and Work Activities", sought to collect sociodemographic and professional profile data of psychology professionals who have engaged in digital entrepreneurship through social media. This was done through an online questionnaire, and after screening, 126 respondents had full access to the instrument. With the aid of statistical software, the collected data underwent descriptive statistical analysis and simple correspondence analysis (ANACOR). The results indicate a clear professional profile: clinical psychologists who use Instagram as a tool to promote their services and attract clients. This research discusses the process of algorithmic management to which psychology professionals are subjected, showing that rather than developing them as entrepreneurs, it subordinates them to the logics of digital capitalism and the sharing economy