Proposta de sistema de sinalização para Campus IV da Universidade Federal da Paraíba, unidade de Rio Tinto

Abstract

This Undergraduate Thesis presents a graphic proposal for a directional and informational signage system at Campus IV of the Federal University of Paraíba, located in Rio Tinto. The research was based on a literature review, analysis of technical standards, questionnaire application, and on-site photographic survey. The data obtained revealed the ineffectiveness of the current signage system, justifying the development of a new proposal grounded in the principles of Signage Design. The project incorporates guidelines on accessibility, institutional visual identity, and usability through the use of elements such as typography, colors, pictograms, and tactile resources. The proposed system aims to provide greater autonomy for users, optimize wayfinding within the academic space, and strengthen visual communication in the university environment.