Guarabira estampada: o design de superfícies como ferramenta de valorização cultural

Abstract

This study presents the development of a graphic collection intended for application on various surfaces, aiming to promote and enhance the cultural identity of the city of Guarabira, Paraíba, Brazil. The main objective is to employ surface design as a tool for cultural appreciation, drawing inspiration from Naïve Art to compose the developed designs. The project pays tribute to places and symbols that are significant to Guarabiran culture, incorporating shapes, colors, and elements directly drawn from these inspirations and translated into surface designs. Based on the Design Thinking methodology, the process followed the stages of Immersion, Analysis and Synthesis, Ideation, and Prototyping. The research included bibliographic studies and field observations, which generated visual records that guided the creation of the designs. From these images, shapes and visual elements were extracted and vectorized, inspired by characteristics found in Naïve Art. The graphic collection was applied to mockups to assess its aesthetic and commercial viability.