Desenvolvimento de uma mochila em jeans para universitários

Abstract

The purpose of this project is to develop a backpack aimed at university students, based on experimentation with resistant and reused materials, seeking to combine durability, aesthetics and functionality in everyday academic life. The proposal is based on the observation of recurring demands among students, especially related to the premature wear and tear of conventional backpacks and the lack of solutions suitable for their routines. To this end, a qualitative design methodology was adopted, based on the approaches of authors such as Dieter Liedtke Lobach (2001), Mike Baxter (2000) and Bruno Munari (1981). The process ranged from active listening to users to practical experimentation in the studio, allowing adjustments to measurements, shapes and construction processes in collaboration with Telma Bezerra da Silva, a partner modeler. The application of the methodology enabled the development of a functional and symbolic model, aligned with the real needs of the target audience and the principles of user-centered design.