O uso de plataformas de geração de imagens geradas por inteligência artificial (IA) no design gráfico - uma análise sob a abordagem da usabilidade

Abstract

Artificial Intelligence (AI) has been considered a revolutionary technology and has become increasingly present in our daily lives over the last few decades. In the field of Graphic Design, it has been increasingly incorporated into creative processes. Given this scenario, this study aimed to understand the use of Generative Artificial Intelligence image-generation platforms in creative processes within the field of Graphic Design, through the lens of usability. To achieve this, the research adopted a qualitative approach, combining a literature review with exploratory field research research. The procedures used for usability evaluation followed the measures proposed by ISO 9241-11 (1998)/NBR 9241-11 (2002). Overall, the results demonstrated that the use of these platforms has the potential to optimize creative processes, offering greater speed in visual production and facilitating access to advanced graphics resources, but also highlighted challenges related to the accuracy of generated results, creative control, and interface usability.