Histórias em imagens: projeto de fotolivro temático sobre a jornada, processo e produto de um artesão paraibano

Abstract

Handicraft is a highly representative cultural expression, both nationally and regionally, in the state of Paraíba, Brazil. Nevertheless, Brazilian artisans remain undervalued, and their traditional techniques face increasing preservation challenges. Thus, this study addresses how design can contribute to the preservation and valorization of a cultural practice and its techniques through visual communication mediated by photographic imagery. In responding to this inquiry, the study incorporates theoretical insights from philosophers, sociologists, designers, photographers, and communication scholars, reinforcing the dialogue between design and craftsmanship, social design, editorial design, and social photography. Accordingly, the primary objective of this work was to develop a thematic photobook portraying a Paraíba artisan and his craft, highlighting his work and contributing to the dissemination of this traditional knowledge. The adopted methodology was based on Design Thinking, enabling a human-centered approach that integrates stages of immersion, analysis, design development, and prototyping. The results demonstrated success in valorizing the artisan’s work and proved that design, combined with photography, serves as a powerful tool for cultural documentation, expression, and reinforcement. Furthermore, the experience highlights the importance of collaboration between universities and local communities, illustrating how social design can support the documentation of cultural practices.