Cultura sustentável: Racionalidades de decisão para a sustentabilidade em projetos culturais

Abstract

Given the current context of concern with sustainability, the relevance of cultural projects is recognized as tools for raising awareness and denouncing social issues that affect vulnerable populations. However, there is a need for studies on how decisions are made in this type of project as a way to ensure its success in terms of the expected social impact. In this regard, this study examines how sustainabilityoriented decision rationalities are expressed in the management of cultural projects. The research is based on the premise that decision-making constitutes a critical action within sustainable projects and recognizes culture, as a social practice, as a key driver of sustainable development. Addressing the limited practical research on rationalities, conceptualized here as Instrumental, Substantive, Communicative, and Limited, the study involved 11 cultural professionals from four regions of Brazil and employed QMethodology. This approach analyzed participants’ profiles to identify rationality patterns, assess the racionalities’ prevalence and construct two archetypes reflecting these perspectives. The findings illustrate how social, economic, and environmental concerns are expressed in cultural practice. The study contributes to a deeper understanding of sustainable decision-making in the cultural sector and underscores the importance of integrating ethical values and collective participation in project management.