A arquitetura do “carbono” e como as tendências moldam a paisagem urbana Uma análise das fachadas das edificações na cidade de João Pessoa.

Abstract

This work aims to analyze the facades of mid- and high-standard buildings in the city of João Pessoa, PB. The focus is on the choice of cladding materials, considering how these elements contribute to the architectural language and to the transformation of the current urban landscape. For this purpose, a group of 41 buildings was selected, taking into account a specific period and socioeconomic context. From these, 12 were chosen and classified according to established criteria to compose a “portfolio of works,” divided into three color categories: Carbono, Carbono Jardins, and Carbono Terra, a definition derived from the chromatic features of the buildings. The methodology combines a bibliographic review, field research with photographic records, and technical analysis supported by the author’s professional experience as a cladding specifier, discussing the role of facades as symbolic and functional elements, while considering aspects such as thermal comfort, performance, durability, and urban identity. The research is based on the practical observation of how shades of gray frequently appear on facades. This highlights how market trends, technological innovations, and industrial marketing strategies influence the product creation process, which, in turn, directly impacts architectural projects.