Efetividade digital em ambientes de trabalho híbrido: estudo com profissionais de Tecnologia da Informação na Universidade Federal da Paraíba

Abstract

This study investigates the digital effectiveness of Information Technology (IT) professionals working in hybrid environments, that is, both on-site and remotely, based on the ABC model of digital effectiveness, which considers the limitations faced by professionals in three dimensions: access/environmental ergonomics, cognition, and behavior. The objective was to characterize and analyze the factors that impact the digital effectiveness of those professionals at the Superintendency of Information Technology at the Federal University of Paraíba. The study adopted a mixed-methods approach, combining a literature review, development and application of an online questionnaire validated through a pilot test, as well as descriptive, correlational, and regression statistical analyses. A total of 181 responses were collected from IT professionals working in a hybrid model, and the data were analyzed using the Jamovi software. The regression model demonstrated robustness and high explanatory power, showing that approximately 74% of the variability in digital effectiveness can be attributed to the ABC factors considered in this study. Among the main factors associated with digital effectiveness, we find the levels of environmental noise, the ease of information processing, emotional comfort when using the digital technologies, and the ability to avoid interruptions during leisure time. A correlation study complemented the findings in revealing significant relations between the model’s variables. The results suggest that, as predicted by the ABC model, digital effectiveness in hybrid environments is multifactorial, requiring an integrated attention to ergonomic, psychological, and behavioral aspects. It is therefore recommended that organizations continuously improve the workplace infrastructure, personnel training, and organizational policies to promote balance between work routines and personal life to facilitate and leverage digital effectiveness of their IT professionals.