Compreendendo as vivências dos profissionais de People Analytics no Brasil a partir das nove dimensões para excelência em People Analytics

Abstract

People Analytics (PA) is a discipline associated with Human Resources (HR) management that combines information technology and scientific approaches to optimize human capital management and promote employee well-being. Its relevance has grown significantly, bringing new challenges and questions to light. This research aimed to understand the experiences of PA professionals. To this end, 10 professionals specializing in PA were interviewed, with the specific objectives of: 1) Understanding the scope of their work; 2) Identifying and contextualizing competencies considered fundamental by them; and 3) Evaluating the convergence or discrepancy between these competencies and those highlighted in the literature. The theoretical foundation includes a systematic and scientometric review, highlighting, in specific subchapters, the "Nine Dimensions for Excellence in PA" (DEPA) model and the concept of competence as defined by Philippe Zarifian. The research covered professionals from various regions of Brazil, adopting a qualitative methodology supported by Thematic Analysis. Through this study, valuable insights into the competencies and areas of practice, as perceived by active PA professionals, were sought. The interpretation of the results identified the following thematic areas: (1) Strategy and Leadership in People Analytics, (2) Data Governance, (3) Technology and Tools, (4) Analytical Skills and Capacity, (5) Data Culture and People Analytics, (6) Processes and Methodology, and (7) Innovation and Continuous Improvement. These thematic areas highlighted challenges and limitations, particularly concerning the culture and collaboration among those involved in the practice of PA.