Cinema brasileiro e internacionalização da cultura : identidade, memória e recepção internacional do filme Ainda estou aqui (2024)

Abstract

In the contemporary context, there has been an increase in the international circulation of cultural products, associated with the processes of cultural globalization and the internationalization of culture. In this scenario, cultural works transcend national borders, allowing narratives, representations, and identities to circulate among different societies. Among these manifestations, cinema stands out as an important means of cultural diffusion and international projection, serving as a gateway to different places, peoples, and customs (Gomes; Chacon, 2024, p. 8). In view of this, this study aims to analyze the internationalization process of the film Ainda Estou Aqui (2024), as well as to understand its circulation and reception in international media outlets. To this end, news articles and reviews published in major international newspapers and magazines were examined in order to identify the main themes and interpretations present in these contents. This research adopts a qualitative approach, based on documentary analysis of journalistic articles, combined with a bibliographic review of concepts such as cultural globalization, cultural identities, soft power, and the internationalization of cinema. The results indicate that the international reception of the film emphasizes aspects related to memory, history, and identity, while also highlighting the growing international projection of Brazilian cinema. It is therefore concluded that cinematic productions can act as important instruments of cultural diffusion and international recognition, contributing to increased interest in a country’s culture and history and reinforcing the role of cinema as a strategy of cultural projection in the context of globalization.