O consumidor de filmes: uma análise comportamental dos frequentadores de cinema pós-pandemia e potenciais alterações com o advento das plataformas de streamings

Abstract

This research, of an exploratory and descriptive nature with a quantitative approach, aims to analyze film consumers and examine the behavioral patterns of moviegoers in the post-pandemic context, as well as potential changes brought about by the rise of streaming platforms. It investigates how cinema attendance habits were affected by sanitary restrictions, technological advancements, and new consumption preferences. The theoretical framework is structured around three main axes: cinema consumer behavior, streaming consumer behavior, and changes in film consumption habits resulting from the pandemic. As a methodological procedure, a structured questionnaire with closed-ended questions was applied through an online form (Google Forms), reaching a sample of 127 respondents. The data were analyzed using descriptive statistics (frequencies, averages, and cross-tabulations), enabling the identification of distinct consumer profiles and behavioral trends. The results indicate that, although most respondents still recognize going to the cinema as a positive and unique experience, attendance has declined compared to the pre-pandemic period, reinforcing the consolidation of streaming as a practical and accessible alternative. It was also found that factors such as ticket price, convenience, and diversity of digital catalogs directly influence consumption decisions. It is therefore concluded that the pandemic accelerated a structural change in film consumption habits, establishing coexistence between cinema and streaming, but with a growing predominance of digital platform consumption.