Os impactos da gestão da inovação sobre a competitividade empresarial: um estudo de caso na Empresa Alpha

Abstract

This work aims to analyze the impact of innovations on business competitiveness in a technology company in João Pessoa, Paraíba. A literature review was conducted for a better understanding of the context, and after that, two semi-structured online interviews were conducted with company employees using a series of prepared questions aimed at addressing the research problem. The interviews aimed to elucidate the relationship between innovation and the company, its context of development and application in daily operations, and its impact on competitiveness with direct competitors. The results were analyzed based on the content analysis of each interview, compared with the authors researched. It was identified that keeping up with demand needs is essential for the company's survival in the market and is necessary for the company's relevance among customers and its non-obsolescence compared to competitors. Despite these facts, there are still difficulties in fully implementing innovation within the organizational context, as there is a certain mental and financial resistance from the leadership within the company, hindering processes and making problem-solving more difficult.