Recursos linguísticos direcionando a argumentação no gênero capa de revista

Abstract

The present study aims to describe and analyze the phenomena of modality and argumentative operators as resources that establish argumentativity in the magazine cover genre. More specifically, it seeks to: (a) map and classify the types of modality markers and argumentative operators; (b) identify and analyze the argumentative functioning of these linguistic resources and examine the meaning effects they produce in utterances; and (c) identify the linguistic style, compositional structure, and thematic content of the magazine cover genre. This research is grounded in Ducrot’s (1988) Theory of Argumentation within Language, as well as in studies on modality developed by Cervoni (1989), Castilho and Castilho (2002), Espíndola (2003), Nascimento (2012), and Adelino (2016). It also draws on studies of argumentative operators by Koch (2012) and Nascimento (2017), in addition to other scholars who investigate the magazine cover genre. Furthermore, the study is based on Bakhtin’s (2011) conception of speech genres. A qualitative and descriptive approach was adopted due to the nature of the research, as it identified, mapped, classified, and analyzed the meaning effects produced by modality and argumentative operators in the magazine cover genre. In addition, the research follows an interpretive perspective, since it also examines the semantic-argumentative functioning of these phenomena in the mapped utterances. The corpus consisted of twenty magazine covers centered on the theme of the corporate world. A total of 67 modality markers were identified, with evaluative modality and deontic modality of obligation presenting the highest frequency of occurrence. Regarding argumentative operators, ten different types were identified throughout the corpus, with additive operators being the most frequent. The findings demonstrate that both modality and argumentative operators function as relevant argumentative strategies in the magazine cover genre.