Era de prata e Guerra Fria : a construção ideológica nas narrativas da Marvel Comics nos anos 1960

Abstract

This monograph analyzes the ideological constructions within Marvel Comics narratives during the Cold War. Grounded in the Critical Theory of the Frankfurt School, it examines how the Culture Industry produces cultural goods that reproduce dominant ideologies to establish hegemony. Methodologically, the study is situated within Social and Cultural History, treating comic books as both historical sources and objects of study. The research explores the emergence of the "Marvel Formula" in the 1960s, analyzing characters such as the Fantastic Four, Hulk, Spider-Man, and Iron Man as archetypes of contemporary tensions, including the nuclear threat, the Space Race, and the American Way of Life. Furthermore, it performs a detailed case study of the series Sgt. Fury and His Howling Commandos, highlighting its role as a tool for war propaganda and political revisionism, particularly regarding the Vietnam War and the intentional omission of the Soviet Union from Allied history. The results conclude that Marvel acted as a mediating instance, reinforcing the identity of the United States as a global savior through a triangulation of military power, human dimension, and operational censorship