Identidade feminina e representações institucionais na diplomacia brasileira : uma análise de discurso do documentário “Exteriores” e das narrativas da AMDB

Abstract

Discourse analysis has been widely used to understand how communicational practices produce and legitimize meanings within organizations. As highlighted by Fairclough (2001), discourse constitutes a social practice capable of reproducing or transforming power relations and institutional structures. In this context, organizational communication becomes a relevant space to investigate how professional identities and institutional representations are constructed discursively. Thus, the present work has as general objective to analyze how the documentary "Exteriores" creates an organizational discourse about the female professional identity in Brazilian diplomacy together with the narratives of the Association of Women Diplomats of Brazil (AMDB) . It is a qualitative research, of documentary and interpretative nature, based on the analysis of organizational discourse, with dialogue with the Critical Analysis of Discourse. The research corpus is composed of documentary and institutional materials associated with AMDB. The results show that the documentary mobilizes narratives that reveal both historical barriers faced by women in the diplomatic career and processes of institutional transformation related to the expansion of female representativeness. We conclude that the documentary acts as a communicational strategy for making these trajectories visible and contributes to the discursive construction of a new institutional narrative about the presence of women in Brazilian diplomacy.