Gestão de franquias: o processo de estruturação da Rede Pinto no Balde

Abstract

There are many entrepreneurs who dream of developing their business, with excellent performance rates and effectively serving their audience, who have been increasingly demanding due to the rapid dissemination of information through the internet. It is in this panorama of the evolved world in which we live, where thousands of cases occur with projects that have achieved the desired expansion through strategies and models adopted. Franchising appears in this context as a very advantageous option for the entrepreneur who wants to expand his business and reach his audience broadly, reaching places previously unimaginable. This model, which has emerged in the United States, is widely used throughout the world, and in Brazil, following this trend, it has shown good growth rates since the first networks that were implanted in the 1940s. Considering that the subject is of great importance, and that deserves due attention in the academic environment, since little is said in the classrooms, this research had the purpose of understanding the process of structuring the network of franchises Pinto no Balde, located in the city of João Pessoa - PB , and offers a very varied menu having the chicken, American style, as a specialty. Understanding this process allows us to observe how the implementation work takes place and the challenges encountered during the steps, thus generating good knowledge about the theme. For this, a qualitative research was carried out using the case study as a method of approach. The data collection was based on a bibliographical research for the elaboration of the theoretical foundation that allowed the contextualization to understand the subject, which encompasses the following central themes: franchising management, structuring, franchising implementation process. In addition, interviews were conducted with the owner of the Pinto network in the Bucket and one of the franchisees, owner of two units, and after that, the confrontation and analysis of the data. The results indicate, in general, an adequacy with what is suggested by experts to those who wish to adopt the franchise, and there are some detailed nonconformities during the work.